I Applied for My Dream Maker Program and Got Rejected. Now What?

So, you finally worked up the courage to apply for that dream maker or ambassador program, hit submit, and then… you got the rejection letter. Oof.

I’ve been there, and I know just how crushing that feeling can be. When you put yourself out there—especially in a creative space—rejection can feel deeply personal. It’s easy to spiral into self-doubt, wondering if your work is good enough, if you’re wasting your time, or if you should even bother trying again.

But before you let that rejection define your worth, let’s take a step back. Rejection isn’t the end of your journey—it’s just a detour. And if there’s one thing I’ve learned through my own experiences, it’s that persistence matters.

First Things First: Don’t Give Up

Most maker and ambassador programs run in cycles, meaning there will always be another opportunity to apply. Just because you weren’t accepted this time doesn’t mean you won’t be in the future.

I know this because it happened to me. Multiple times.

I have been in love with Ruby Star Society fabric ever since I started sewing and quilting. The modern, colorful, and fun aesthetic spoke to me immediately, and I knew I wanted to be a part of their maker program. I applied for their very first round, and waited anxiously for a response.

Then, I got the rejection letter.

I remember feeling so incredibly disappointed—not just in the fact that I wasn’t accepted, but in myself. I questioned what they were looking for, why I wasn’t good enough, and if I was just fooling myself for even thinking I had a shot. I even cried over it because it felt like such a huge failure at the time.

But here’s what I did next: I dusted myself off and kept applying. Not just to Ruby Star Society but to other programs as well. Eventually, I got accepted into the next round of the Ruby Star Maker Program, and I was so shocked and excited that I didn’t even know how to process it.

And that wasn’t the only time rejection turned into opportunity. I think I applied to work with Aurifil about three times before I finally got accepted. If there’s anything you take away from my experience, let it be this: don’t give up.

 

When You Feel Like Your Work Isn’t Good Enough

One of the hardest parts of rejection is that it can make you question your own abilities. It’s easy to fall into the mindset of, Well, if I didn’t get accepted, it must mean my work isn’t good enough.

But here’s the thing: that’s not necessarily true.

Our brains love to play tricks on us, and imposter syndrome has a way of making us believe we aren’t talented, skilled, or worthy. But more often than not, rejection has nothing to do with whether your work is “good enough” and everything to do with:

• Alignment – Your style or aesthetic might not match what the brand is looking for in this specific round.
• Limited Spots – There are only so many positions available, and even if you’re a great fit, they can’t take everyone.
• Timing – It just might not be your time yet—but that doesn’t mean it won’t be in the future.

I wish I had realized this sooner. When I first got rejected from programs, I took it so personally. But looking back, I can see that it wasn’t about me being bad at what I do—it was about the reality of the selection process.

The truth is, the creative industry is so subjective. What one brand might pass on, another might absolutely love. It doesn’t mean you should stop creating. It doesn’t mean you’re not good enough. It just means you haven’t found the right opportunity yet.

Grounding Yourself in Reality After Rejection

Let’s be real: rejection feels huge in the moment. Our brains have a way of making it seem like our world is ending when, in reality, it’s just one moment in our larger journey.

Whenever I face rejection, I try to take a step back and ask myself:

• What are my actual priorities in life? Yes, my career and creative pursuits are important—but do they come before my relationships, my well-being, or my core values?
• Who is counting on me? My family, my friends, my loved ones—these are the people who truly matter.
• What else is going well in my life? Just because one thing didn’t work out doesn’t mean everything is falling apart.

I’ve learned that keeping perspective is key. It’s okay to feel disappointed, but at the end of the day, rejection from a brand or a program isn’t going to define my entire life. Creativity is part of who I am, but it’s not all of who I am.

Photographed & Longarmed by Alexis @stitchedbyalexis

Is This Program Really Right for You?

Before applying to any program, ask yourself: Do I actually want this opportunity, or do I just think I should?

Most maker and ambassador programs come with responsibilities. You’ll likely have deadlines to meet, content to create, and expectations to fulfill. For some, this structure is amazing. But for others, it can take the fun out of creating. For me, creativity is about spontaneity, and sometimes, I’ve felt overwhelmed by the pressure that comes with these commitments.

Here are a few questions to consider before applying:

• Do I truly love this brand and what they stand for?
• Am I willing to create content on a set schedule?
• Does structured content creation excite me, or does it feel like a burden?
• Will this opportunity inspire me or take the fun out of creating?
• What does success in your creative journey look like to you?

It’s okay to decide that something isn’t the right fit for you. Rejection can actually be a blessing in disguise if it keeps you from committing to something that doesn’t align with your goals.

What Are Brands Looking For?

If you’re serious about applying for maker and ambassador programs, it helps to understand what brands are looking for. Some key factors include:

1. A Public Social Media Presence – Brands can’t evaluate your work if they can’t see it! If you’re serious about working with brands, you need a dedicated, public space where you share your sewing and creative projects.
2. High-Quality Photos – Clear, well-lit, visually appealing photos make a difference! You don’t need a fancy camera, but your photos should be clear, well-lit, and uncluttered. Developing a signature style can help you stand out, and while it’s something I personally struggle with, it’s worth investing time into improving.
3. Engagement Over Follower Count – It’s not always about numbers; engagement and authenticity matter. While some programs do prioritize large followings, many brands care more about engagement than numbers. They want to see you interacting with your audience—sharing your projects, showing your face, and building relationships with your followers. If you regularly post in your stories, respond to comments, and create a sense of community, that’s a huge plus.
4. A Strong Connection with the Brand – If you already use and love their products, make sure they know that!

The Reality of Working with Brands

Here’s something that doesn’t get talked about enough: sometimes, working with a brand isn’t what you expected.

It’s easy to idolize certain companies, but the reality is that no brand is perfect. There have been times when I’ve worked with a company and realized that our values didn’t align, or I felt uninspired by the structure of the program. That doesn’t mean the brand is bad—it just means it wasn’t the right fit for me.

Another common misconception is that being an ambassador will explode your following overnight. While having your work shared by a brand can bring in some new followers, it’s rarely life-changing. At the end of the day, these programs are about creating content for brands in exchange for product, and sometimes if you're lucky you'll find a program that also offers financial compensation for your work. These programs can be a great opportunity, but it’s important to see it for what it really is - work. 

What to Do Next

So, you got the rejection email. What now? The worst thing you can do is let it discourage you to the point of giving up. Instead, take this as an opportunity to refine, grow, and try again. Every successful maker and ambassador I know—including myself—has faced rejection. What separates those who eventually get accepted from those who don’t is simple: persistence.

Here are some key steps to take after a rejection:

1. Keep Applying

Rejection once doesn’t mean rejection forever. Many brands run these programs in cycles, so if you didn’t get in this time, there’s a strong chance you might in the future.

Each time you apply, you’re showing your dedication. You’re also improving—whether that’s through refining your content, growing your audience, or better understanding what the brand is looking for. Even if you don’t get accepted into a program, the process of applying helps you develop your skills and your creative identity.

I applied multiple times before getting accepted into both Ruby Star Society’s Maker Program and Aurifil’s Artisan Program. I could have let the first rejection stop me, but instead, I kept going.

Rejection isn’t a sign to stop—it’s an invitation to try again.

2. Build Relationships

Success in this space isn’t just about talent; it’s also about relationships. Brands aren’t just looking for talented makers; they’re looking for people who are genuinely connected to their products and community.

Here’s how to build those connections:

• Engage with the brand on social media. Comment on their posts, share their content, and tag them when you use their products.
• Show up at events. Whether it’s QuiltCon, local quilting shows, meetups, or local/virtual guilds, networking is key.
• Connect with other makers. Many ambassador and maker program members have built strong relationships with brands over time. Engaging with them can put you on the brand’s radar, too.
• Be authentic. Brands notice when people are engaging just to “get noticed.” Make sure your interactions come from a genuine love of their products and a desire to be part of their community.
• Consider working locally. if you have a nearby quilt shop or sewing studio, reach out to see if they offer any opportunities. I know several people who have partnered with local shops and received sewing machines or fabric for creating content. It can be a great way to build relationships, gain experience, and support small businesses in your community.

3. Improve Your Application

If you weren’t selected, take some time to reflect: Is there anything you can improve? While rejection isn’t always about the quality of your work, a stronger application can only increase your chances.

Here are some things to focus on:

• Upgrade Your Photos: I know I'm a broken record with this but, high-quality, well-lit, and aesthetically pleasing images make a huge difference. Make sure your photos reflect the best of your work.
• Be Clear About Your Unique Style: What makes your quilting or sewing stand out? Highlight what makes you different and why your perspective adds value to their team.
• Make Sure Your Application is Thoughtful: Brands want to see that you truly understand their products, mission, and community. Personalize your responses and avoid generic answers.
• Emphasize Your Engagement: Show how you connect with others in the community, whether through teaching, tutorials, challenges, or discussions. Brands love makers who bring people together.

4. Reach Out Directly

You don’t have to wait for the next application cycle to start building a relationship with a brand. Take the initiative and pitch a collaboration!

Ways to do this include:

• Offering to do a giveaway with their product. This not only provides value to the brand but also shows that you’re proactive.
• Creating content that features their products. Tag them in high-quality posts and reels showing how you use their materials.
• Reaching out with a personalized message. Let them know you love their brand and ask if they have any upcoming opportunities outside of their official programs.

Even if they don’t have anything open at the moment, you’ll be on their radar for the future.

5. Be Consistent & Post Frequently

If there’s one thing brands love to see, it’s consistency.

Posting regularly not only helps you grow your audience but also makes it clear to brands that you are actively engaged in your creative work. If you only post once every few months, it’s hard for a brand to see how you fit into their team.

Here’s why consistency matters:

• It builds trust with brands. They want to know that if they work with you, you’ll deliver.
• It keeps you top-of-mind. If you’re posting regularly and engaging with a brand, they’re more likely to remember you when the next opportunity comes up.
• It shows that you love what you do. Brands want to work with makers who are genuinely passionate—not just looking for free products.

Tips for staying consistent:

• Set a posting schedule that works for you (whether that’s 3x a week or once a day).
• Plan your content in advance to avoid last-minute stress.
• Don’t overthink it—sometimes, a simple “behind the scenes” post is just as engaging as a full project reveal.
• Utilize Instagram Stories and Reels to keep engagement high even when you don’t have a finished project to share.

Longarmed by Orlando @quiltysaurus

Rejection hurts, but it doesn’t have to define you. If I had let rejection stop me, I wouldn’t be where I am today— Working/worked with brands like Janome, Grace, Ruby Star Society, Aurifil, and Oliso. I wouldn’t have grown as a creator. And I wouldn’t have had the incredible experiences that came from simply trying again.

I’m not an expert in brand selection processes, nor do I know everything that happens behind the scenes when makers are chosen. I can only share what I’ve learned from my own experience in this space. One thing I’ve realized from selecting quilt pattern testers is that I often wish I could choose everyone—but it’s just not possible. The same goes for brands; they have to make tough decisions, even when there are many talented applicants.

This isn't a guide that's going to get you into your next dream program, but just some thoughts I've compiled and wanted to share to help you decide if this is right for you and work towards improving. At the end of the day, we are all here to learn and improve, and that process/cycle never ends. I hope that some of my thoughts can bring you comfort in those tough moments of rejection and you can be kinder to yourself because you are doing great work!

So if you’re feeling discouraged after a rejection, take this as a sign to keep going. What’s meant for you will find you—but only if you keep putting yourself out there.

And remember: your work is enough. Keep creating, keep sharing, and trust that the right opportunity is on its way.